WHERE IT BEGAN
With over a decade's experience in brand building, I know what it takes to translate a bold idea into something that actually looks and feels like the person underneath.
My own path into design came through reinvention: moments that saw me envisioning and birthing fashion and wellness brands, with the motto "everything is google-able" tucked in my back pocket. Yet it was through this process that I realised that the visuals are just the tip of the iceberg. What lies beneath is the sweet spot where identity and idea meet.
What equips me uniquely isn't just a design eye but the ability to see below the surface. To hold your vision while you're too close to it, draw out the story you're sitting inside of, the sticky edges you're navigating, and shape it into something that deeply resonates.
Aside from design and strategy, I pull from a melting pot of lived experience and mystical studies: studying astrology, archetype and symbolism, supporting womens retreats and doing circle-work for the past decade, and weaving in ceremonial cacao and flower essences to my practice.
And the journey always continues...
Now, with 12+ years of design experience, I'm here to support women in bringing their bold ideas to life. Business coaches, creative consultants, interior designers, sound practitioners, grief educators and yoga teachers — women doing deeply personal, often pioneering work, whilst undertaking the messy task of becoming the person their idea needs them to be.
Supporting the Big. Bold. Bright.
BRAND + WEBSITE DESIGN
vision strategy
STORYTELLING YOU