about becky
Vision Strategist. Creative. Designer.
• The Idea • the women • The World • The Initiation •
• The Idea • The Woman • The World • The Initiation • The Idea • The Woman • The World • The Initiation • The Idea • The Woman • The World • The Initiation • The Idea • The Woman • The World • The Initiation • The Idea • The Woman • The World • The Initiation • The Idea • The Woman • The World • The Initiation
It started with a vivid imagination and the belief that everything is Google-able.
Ever since I was small, I’ve had a thing for big ideas. The kind that keep you awake into the early hours and tug at your attention until you’ve done something with them.
I spent my early twenties taking those ideas from big-paper sprawls and spreadsheet calculations, to retailers’ shelves and trade show floors, figuring things out as I went along. Which eventually led me into supporting other women with theirs: helping shape everything from personal brands and product lines to podcasts, retreats and online courses.
I've been behind the scenes, in the room, in the messy middle and everywhere in between. And the longer I do this work, the more I realise that visuals are just the tip of the iceberg.
What's below is what really makes an idea possible.
My approach is woven from the bones of the ideas that have actually shaped my path and brings together elements that usually live in separate worlds.
12+ years building brands, developing ideas and helping women turn "thought into thing". I'm well versed in the practicalities of creating something from scratch: prototyping, testing possibilities, making considered creative decisions and knowing when it's time to stop thinking and actually put something into the world.
THE STRATEGIC
10+ years of circle work and 4 years supporting women's retreats, alongside ongoing studies in astrology, archetypes and symbolism. Ceremonial cacao, flower essences and somatic practices also inform my work, creating space for the parts of us that don't always respond to the linear.
THE MYSTICAL
+
my process
THE WOMAN BEHIND THE WORK
I know this work because I live it, too.
Every time an idea takes hold, I too find myself meeting my own patterns, stories and sticky edges of resistance. I too end up down the rabbit hole with 400 tabs open, toggling between wild excitement and total overwhelm.
But that's the thing about being a woman with a big idea. We contain multitudes: ambition and overwhelm, need and want, facts and feelings, strategy and spirit.
For me, it looks like falling down research rabbit holes about the cultural re-emergence of ancient goddesses AND swatching beauty samples at Sephora. Starting a collage club where we eat snacks and make moodboards AND spending most of the time ranting about the patriarchy. Blaming everything on late-stage capitalism AND trying to turn every new hobby into a business idea. (Will also fan-girl for neon pink, as the website would suggest!)
I believe they are starved of the time, space and resources to fully back themselves.
This goes so much further than one woman and one idea.
Our relationship with ourselves can influence the very boundaries of our imagination, shaping what we believe is possible and what we go on to create. Which is frightening in a world where our creativity is chronically underfunded and our uncertainty and self-doubt are capitalised upon.
This is why I believe we need a different relationship with our ideas. Not only for what they might make possible in our own lives, but for the future that might help us create.
For bold ideas + the women behind them
CREATIVE DESIGN
vision WORK
IN—VISION GROUP